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IAT

Ingroup and Outgroup Favoritism in Implicit Attitudes

Image of a multicultural group of men and women in a circle looking down towards the camera smiling

Individuals hold two kinds of attitudes: explicit versus implicit. Explicit attitudes are relatively more controllable, intentional, and consciously endorsed, and can be measured by simply asking whether someone prefers White to Black people. Implicit attitudes are more unconscious and automatic, and thus require a subtler form of measurement.